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Hello. This time, we will learn about the major changes that will occur in the domestic and international game market in 2025.
The game market in 2025 is facing major changes due to technological advancements and changes in consumer trends. Various factors such as the advancement of AI technology, the growth of cloud games, and changes in game regulations are reshaping the game industry. In this article, we will look at the major changes and their impacts in the game market in 2025.
1. Development of AI technology and changes in the game industry
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The role of AI technology in the gaming industry is growing. In particular, the behavioral patterns of NPCs (non-player characters) are becoming more sophisticated, and AI-based content generation technology (AI-Generated Content, AIGC) is being actively utilized in game development.
In the past, AI in games showed predictable behavior based on simple algorithms, but by 2025, NPCs that show more human-like responses will appear using machine learning and deep learning technologies. In addition, AI is automating the game development process, helping to create high-quality games with less manpower and cost than before.
Game developers are actively utilizing AI technology, such as using AI-based tools to automatically generate in-game storylines or implementing functions that adjust the difficulty level according to the player's skill level. This has increased the immersion of games and provided more personalized experiences.
2. Growth of cloud gaming and the subscription economy
Cloud gaming will continue to grow in 2025, and major game companies are strengthening their own cloud gaming services. As subscription models become more popular, more users are enjoying various games through monthly subscription services rather than purchasing individual games.
Since the end of Google's 'Stadia' service, Microsoft's Xbox Cloud Gaming, Nvidia's GeForce Now, and Sony's PlayStation Plus have been leading the market. In particular, the popularization of cloud gaming is accelerating as games can be enjoyed at lower latency speeds due to the advancement of 5G and broadband Internet technology.
Game distribution methods are also changing. In the past, PC-based platforms such as Steam led the way, but in 2025, subscription models such as Apple Arcade and Xbox Game Pass are becoming more popular. Due to these changes, developers are devising strategies that consider subscription services when releasing games, rather than simply selling them in packages.
3. Changes in game regulations and industry impact
As the gaming industry grows, government regulations are also strengthening. In particular, restrictions on game usage time for youth protection, regulations on random items (random boxes), and data protection-related laws are affecting the gaming market.
China has already implemented strong gaming regulations, and Korea and Europe are also strengthening regulations on random items. By 2025, these regulations will become more sophisticated, and gaming companies will be faced with the situation of having to develop new business models to adapt to them.
On the other hand, as regulations are strengthened, the gaming industry is introducing more responsible operating methods and strengthening consumer-friendly policies. For example, mandatory disclosure of the probability of random items in games and expansion of the self-review system are becoming new response methods for gaming companies.
Conclusion: Changing gaming market, new opportunities
The gaming market in 2025 is rapidly changing due to various factors such as the advancement of AI technology, the growth of cloud gaming, and changes in gaming regulations. These changes may be a challenge for developers, but they also provide new opportunities.
The way to enjoy games is becoming more diverse, and personalized content and innovative gaming technology are receiving more attention. The gaming market will evolve further in the future, and how to utilize this will be an important factor for game developers and users.