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Hello! This is Haru.
The gaming industry in 2025 is receiving attention for various issues such as innovative technologies, market changes, mergers and acquisitions of large gaming companies, and the spread of blockchain and AI-based games. In this session, we will analyze the issues in the gaming industry to see how new trends and new releases will affect gamers.
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1. Development of AI game technology
One of the most notable technologies in the gaming industry in 2025 will be the use of AI (Artificial Intelligence) . AI will be used to make NPC (Non-Player Character) behaviors more sophisticated, provide player-specific content, and automate the game development process.
✅ Major changes in AI-based games
- AI NPCs: Smart characters that react to player actions
- AI Story Generation: Dynamic story that changes based on player choices
- AI Art & Design: Automatically generate game backgrounds, characters, and quests
Representative examples include Ubisoft ’s AI NPC system and Rockstar Games ’ next-generation GTA AI model, which promises to make open-world games more immersive.
2. Growth of the cloud gaming market
As cloud gaming technology advances, it has become possible to enjoy high-spec games through streaming without a separate console or PC. In 2025, the cloud gaming market is expected to expand further as 5G and broadband Internet technologies advance.
Key Features of Cloud Gaming
- Xbox Cloud Gaming, NVIDIA GeForce Now, and PlayStation Cloud Services Expand
- Ability to run high-quality graphic games regardless of device performance
- Subscription model allows you to use a variety of games at a low price
Microsoft in particular is leading the cloud gaming market with Xbox Game Pass, while Amazon and Google are also bolstering their cloud gaming services.
3. The Resurgence of Blockchain and NFT Games
After the NFT game boom of 2022~2023, more advanced blockchain-based games are gaining attention again in 2025. Moving away from the simple NFT transaction-centered games of the past, Web3 games that combine real gameplay and economic systems are emerging.
Key elements of blockchain games
- Own and trade in-game assets as NFTs
- Community operation based on DAO (Decentralized Autonomous Organization)
- A structure where players directly contribute to the economic system
Representative blockchain games include Illuvium , Big Time , and Star Atlas , and unlike existing NFT games, these games are characterized by considering both actual game playability and economic feasibility.
4. Mergers and Acquisitions (M&A) of Large Game Companies
In 2025, large gaming companies will be conducting more aggressive mergers and acquisitions, which will change the landscape of the gaming market.
Cases of major gaming company mergers and acquisitions
- Microsoft → Acquisition of Activision Blizzard Completed
- Sony → Bungie Acquisition Expands Destiny Series
- Embracer Group → Acquiring large indie developers
Through these mergers and acquisitions, major gaming companies are pursuing a strategy of strengthening their platforms and securing exclusive titles to increase their market share.
5. Release of anticipated games in 2025
2025 is set to be a year of major releases, and gamers' expectations are running high.
Games scheduled to be released in 2025
- GTA 6 - Rockstar Games
- Elder Scrolls VI - Bethesda
- Final Fantasy XVII - Square Enix
These big new releases will have a huge impact on console and PC gamers, and will raise expectations about how next-generation gaming technology will be implemented.
Conclusion: Key Keywords for the Game Market in 2025
The key words for the gaming industry in 2025 are AI, cloud gaming, blockchain, large-scale M&A, and new product launches . The gaming industry is evolving further with technological advancements and market changes, and future changes are expected to be even more significant.