Ubisoft: Can it continue the legacy of Assassin's Creed?

 

Ubisoft: Innovator of the Global Gaming Industry

 

1. Ubisoft's History

Ubisoft is a global game development and publishing company founded in France in 1986, and has grown into a world-class game studio over its long history. It initially gained experience by publishing several games, and later established its own position by successfully releasing its own titles.

 

2. Major Success Projects

Ubisoft has a solid position in the AAA game market with various franchises such as Assassin's Creed , Far Cry , Watch Dogs , and the Tom Clancy series . In particular, the Assassin's Creed series has won many fans around the world for its unique gameplay that combines historical background and storytelling.       

3. Ubisoft's differentiating factors

One of the biggest things that sets Ubisoft apart from its competitors is its expansive open-world design and innovative gameplay . Games like Assassin’s Creed, Far Cry, and Watch Dogs are based on massive open worlds that allow for free exploration and interactive environments. Ubisoft also uses its powerful proprietary game engines, Anvil and Snowdrop, to deliver stunning graphics and physics .  

Additionally, Ubisoft is actively adopting a live service game model to encourage user engagement through continuous updates and content additions. This strategy has been very successful in multiplayer-based games such as Rainbow Six Siege. 

 

4. Ubisoft's internal culture

Ubisoft operates a global network of studios, with development studios in many countries around the world, and a collaborative approach. It also fosters a creative culture and flexible work environment, allowing developers to freely implement their ideas.

 

5. Recent Issues

In recent years, Ubisoft has been embroiled in controversy over internal employee working conditions and management decision-making. However, Ubisoft is making efforts to address the issues through organizational restructuring and internal reforms.

 

6. Future growth potential

Ubisoft is aggressively targeting the next-generation console and cloud gaming markets, and is working on expanding existing IPs such as Assassin’s Creed, Watch Dogs, and Far Cry, as well as developing new IPs. In particular, it is expanding its investment in the development of metaverse and VR games utilizing next-generation technology, so it is highly likely that it will maintain its competitiveness in the future gaming market.